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Director - Retail and Graphics Sales

Location: Golden Valley, MN, United States
Business Unit: Liberty Packaging
Remote Type: Hybrid Remote

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The DirectorRetail and Graphics is responsible for formulating and implementing a targeted go-to-market strategy for Liberty Packaging across the retail and graphics sectors. This includes developing a distinct Omni channel supply chain strategy to achieve a competitive advantage and establishing key partnerships with leading retailers in various segments such as e-commerce, mass, club, home improvement, and grocery. The role emphasizes enhancing private label brands through strategic execution and leveraging market insights to secure national CPG business.  

This role owns building a comprehensive support infrastructure to address national opportunities, including team development, training, and resource allocation. Collaboration with senior management to close operational gaps and align on large-scale projects is crucial, along with expanding the product portfolio and harmonization to support growth and investment plans.   

This position is ideal for a professional with expertise in retail and graphics strategy, Omni channel supply chains, and relationship building, looking to drive innovation and strategic growth in a dynamic market environment.  

This position reports to the VP, Packaging Sales, and can be based at any one of our Liberty Packaging facilities.  


  • Develop and execute national retail and graphic go to market strategy to differentiate with and capture the market delivering an Omni channel supply chain value proposition.
  • Cultivate strategic relationships with channel leading retailers (club/discount, mass, e-commerce, home improvement, drug, grocery, sporting/ outdoor, & automotive) with focus on private label brands. Leverage insights to bring insight to national CPGs (e.g. white space, flexibility to go outside of styles guides, etc.)
  • Lead, drive, and manage business unit graphics RFI/RFP processes, formulate business proposals, and guide pricing strategies across business units, aiming for strategic alignment and market competitiveness.
  • Develop support infrastructure across the business regions (team, training, processes, capabilities, certifications, quality requirements, tools, skill sets, resources, etc.) to target national and large regional opportunities.
  • Collaborate with executive leadership team to address operational gaps & resource planning. Engage key leaders on large opportunities to ensure operational alignment necessary to support the opportunity (volumes capacity, capabilities, etc.). Expand consumer packaging, private label, POP display portfolio to support product harmonization/expansion and future capital investments.
  • Develop solutions and business proposals for strategic potential customers in target markets.
  • In partnership with Region General Managers and Pricing subject matter experts, provide pricing direction and/or guidance across all business units.
  • Other duties, as assigned.


  • Bachelor’s degree in Sales, Supply Chain, Manufacturing, or related field OR equivalent combination of education and experience.
  • 7+ years’ experience leading geographically distributed professional teams.
  • 10+ years’ experience developing sales team capabilities.
  • 10+ years’ experience developing and executing go-to-market sales strategies
  • 10+ years’ experience successfully developing and maintaining strategic customer relationships.
  • Previous change management experience.
  • Excellent communication skills, conflict resolution, and decision-making skills.
  • Demonstrated advanced experience with Microsoft Office (Word, Outlook, Excel, PowerPoint).
  • Ability to travel up to 75% of the time.


  • High level of sales acumen
  • High level of financial acumen and mastery of business math.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

  • Regular sitting, standing, and walking throughout the day to accomplish tasks
  • Manual and finger dexterity used regularly with some repetitive finger motions
  • Ability to work in front of a computer screen for long periods of time
  • Specific vision abilities include close and distance vision; able to identify colors, small letters, and numbers; hand/eye coordination, depth perception and able to adjust focus
  • Hearing and speaking
  • Other conditions may include frequent reaching, stretching, pushing, pulling, pinching, grasping, and gripping.

about our company:  

Comprised of multiple companies with headquarters in New Hope, Minnesota, Liberty Diversified International (LDI) is a privately held company employing more than 1,900 individuals across our manufacturing facilities, production facilities and core business operations in Minnesota, Iowa, Nebraska, Illinois, Georgia, Mississippi, Texas, Arizona, California, and Mexico. With deep roots in the corrugated box manufacturing industry, we operate in the core markets of paper, packaging, workplace products, corrugated plastics and building products.  

Since 1918, our values – Caring, Innovation, Trust and Excellence – have guided our day-to-day activities. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers. The LDI family of companies includes Liberty Packaging, Liberty Paper, Liberty Plastics (Custom Solutions and Quarrix Building Products) and Safco.  



Liberty Diversified International is an equal opportunity employer and makes all employment decisions without regard to race, color, sex, religion, age, creed, sexual orientation, national origin, marital status, disability, or any other protected class.